Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

visit our website: http://Broedelllandscaping.com Call: 561-307-9411 Lawn Maintenance Jupiter – West Palm Beach – Boca Raton Florida

 

Broedell Landscape is a full service landscaping company located in Palm Beach County, Florida.

 

Palm Beach County’s Reliable Lawn Maintenance Company

 

If you have yard, you probably want it to look good. Regular lawn maintenance is not an easy task. Landscaping requires hard work in the Florida heat and has to be done consistently. The endless need to keep your grass healthy and maintained can be challenging for busy schedules, definitely for homeowners who have a family and work full time jobs. If your agenda is full or if you just don’t feel like mowing your yard every week in the West Palm Beach heat, you’re going to want lawn cutting services to help. Broedell Landscape is a residential and commercial grass cutting services in Palm Beach. We take pride in the care of your yard and ensure it always looks great so you don’t have to.

 

Why Choose Broedell Landscape?

 

We have serviced the Palm Beach County FL area for 15 years and we have completed hundreds of highly rated commercial landscaping credential and residential landscape services, producing satisfied customers with positive reviews from Jupiter, west palm beach FL, and Boca Raton FL who continue to choose us for their lawn care needs. We can execute any kind of lawn service you may need. Our team offers reliable, cost effective services. We understand everyone’s lawn is different, and we will adapt to execute your specific tree cutting requirements. No Project is too big or too small.

 

The Best Lawn Mowing credentials

 

There are a lot of companies that offer landscaping service in the Palm Beach area. You might have hired one in the past and not been happy with the results. We offer a total lawn cleaning that takes care of your front and backyard with the most affordable pricing. We will adapt to your needs and make sure to have your yard looking the way you want it to. Many of our packages automatically send our team to your home or business on the right schedule; there’s no need to remind us! Ask for a free quote. Hire us for garden services worth bragging about, you’ll want to give us your best verified reviews with five stars!

 

Certified Professional Lawn Cutting Pros

 

During the hot West Palm Beach summers, lawns can be cut on a weekly schedule. Every job will be inspected on location for loose debris before we bsing moving and we always make sure we don’t damage valuable sprinkler heads. No lawn care job is complete without blowing any green clippings from sidewalks and driveways back into the grassy areas. Any sidewalks, tree lines, fence lines, beach walls, ocean walls, and bordered sections not accessible to mowers will be trimmed every week giving your property a well maintained look.

 

Rain Days

 

If the weather conditions prevent us from performing lawn care services on the date, we will reschedule your lawn mowing service as soon as the weather is under control.

 

Broedell Landscape is the #1 option for you with free estimates, affordable prices along with quality work, on time, and on budget. Our Landscaping business has over 15 years of expertise in the tree care business and is fully insured and is known for first class staff and safe work ethics. As a business that has been serving the Palm Beaches for several years, our longevity is a testament to our commitment to quality craftsmanship, customer service, and low costs.

 

 

Other searches that helped you find this video:

 

3 key things to look for when selecting a landscaping and lawn maintenance company in Palm Beach County Florida

 

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More information about Landscaping and Lawn Care Services visit: http://www.scotts.com/smg/gosite/Scotts-v2/MyLawn

 

Broedell Landscaping

 

Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

The Aftermath of Mobilegeddon and What It Means for Marketers

Mobilegeddon update

When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the nickname suggested.

The announcement on Google’s Webmaster Central blog stated:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

With so many websites and landing pages not optimized for mobile, it was hard not to be skeptical about the potential impact of the update. But it has been a long time coming. After all, Google claimed that it was a “mobile first” company as far back as 2010.

Was the “Mobilegeddon” nickname overly dramatic? Perhaps. Did the update completely strip non-mobile sites from mobile search results? No. But it has definitely had an effect.

What do you need to know?

First off, you need to know that Google is committed to providing a frictionless experience to mobile users. Websites and landing pages that are not meeting the standards that Google has set are being pushed down in mobile search results.

The message is clear: ignore Google’s mobile standards at your own peril.

In this article, we’ll take a look at some data that shows how Google’s April 21st update has affected search results on desktop and on mobile. We’ll also give you a quick glance into the future of mobile at Google, and how they’re showing their commitment to ensuring the best possible experience for mobile users — and for mobile advertisers.

Non-mobile sites are slipping in mobile search results

When Google makes a big algorithm change, it generally takes a couple of weeks before we really start to see changes.

Within a month, Marketing Land found that, while some sites saw no change at all, others were losing up to 35% of their mobile search rankings in the top three positions. Interestingly, rankings had only dropped 10% on desktop search.

One study by Stone Temple Consulting found that nearly 50% of non-mobile friendly URLs had dropped in rank, but in many cases the top search results were replaced with new non-mobile friendly URLs.

The author of the analysis, Eric Enge, posited that this rather mystifying turn of events may be attributed to these three factors:

  1. The Search Quality Update (an algorithm update from May that changed how Google assesses the quality of search results).
  2. Other, smaller algorithm tweaks (Google is constantly updating its search algorithms).
  3. General churn that takes place in Google’s search results.

Enge goes on to say:

This is likely just the start of what Google plans to do with this algorithm. It is typical for Google to test some things and see how they work. Once they have tuned it, and gain confidence on how the algo works on the entire web as a data set, they can turn up the volume and make the impact significantly higher.

So what the heck has Google been up to since that first month? It looks like Enge was right: they’ve been busy tweaking that algorithm.

Almost three months after the update, Moovweb posted the results of a study in which they had analyzed more than 1,000 ecommerce keywords over a variety of industries. The article states:

We found that 83% of the time, the top result is tagged as mobile-friendly by Google. 81% of the time the top 3 results are mobile-friendly. And when you consider all ten of the spots on Google’s first page, 77% of the search results are “mobile-friendly.”

mobile-friendly-search-results-mobilegeddon

Google is clearly making an effort to get mobile-friendly results to the top. The problem is that for far too many keywords, not enough websites are actually following along for Google to even give a complete set of mobile-friendly options on the first page of results.


Google’s search results are only mobile-friendly 83% of the time. Try and keep up, marketers.

 

Click To Tweet

 


Mobile-friendliness is affecting AdWords, too

In response to declining traffic caused by the algorithm update, many marketers have begun buying more mobile ads. Sites that are seeing less organic traffic have raised the total CPC (across the board) by 16% as compared to this time last year, according to an Adobe Digital Index report.

Additionally, mobile-friendliness is now a factor in determining Quality Score. Marketers who have built mobile-friendly landing pages in response have been rewarded with winning more auctions and getting more clicks, according to the Wall Street Journal.

Any marketers who use landing pages (and that should be all of us) should be paying attention to this. Mobile usage has been increasing constantly over the last few years, with no signs of slowing down. Marketing campaigns that do not have a mobile dimension are going to be losing to the ones that do.

Putting the effort into creating mobile-friendly landing pages is going to be a major factor in both getting clicks to that page and keeping overall campaign costs down — in fact, it already is!

Google has more mobile innovations on the way for marketers

Google is clearly not finished with its mobile updates. They recently unveiled a few new features that should make digital marketers as giddy as a puppy in a mud puddle.

As we all know, conversions on mobile are notoriously low — according to Monetate, mobile users convert about half as often as their desktop counterparts.

Mobile conversion rates by device type

Google is doing its level best to help raise low conversion rates with some rather clever methods of presenting products on mobile. First up is the “Buy Now” button that will be shown in mobile product search results.

Buy now button Mobile Google
Apologies for the blurry image – Google hasn’t made any other images of this feature publicly available. Image source.

Lisa Eadicicco, writing for Business Insider, said:

When you select a product that appears in search results, you’ll be taken to a microsite within Google that has the look and feel of that particular retailer. From there, you can choose to buy the product, or search for another product from that retailer if the specific item you want isn’t shown.

So far about a dozen merchants are using it and apparently it’s been successful (no word as to the actual numbers). Expect them to launch more products with different merchants soon.

This is further testament to Google’s “mobile first” attitude. If Google can help make sales, they will. Similarly, marketers should be doing everything they can to help give their customers an enjoyable mobile experience.

More clicks + better mobile experience after the click + more sales = a winning equation for everyone involved.

Make sure your websites and landing pages are up to code

Google has never before given us the recipe for success to a search algorithm update. But in this case, they’re so committed to the mobile experience that they have laid out the groundwork so that anyone can be compliant and win traffic (and conversions).

The Mobile Guide on the Google Developers website has everything you need to make sure that you are meeting Google’s requirements. You can take the mobile-friendly test, view their handy-dandy mobile SEO guide, and find out what you need to do in order to give your visitors a delightful, Google-approved mobile experience.

Don’t forget: this isn’t just about making Google happy. The reason Google wants you on board is so that you’re providing a great experience for your mobile users. If you concentrate on making that experience one they find useful, informative and delightful, the rest will fall in place.

The Aftermath of Mobilegeddon and What It Means for Marketers

Make Twitter Profitable: Here Are 6 Companies That Did Just That

Adwords in ‘01.

It was a goldmine – If you knew how to use it.

Twitter Ads have the potential to be the next gold rush for anyone looking to market their business.

But as with Adwords in ‘01, you need to know how to maneuver around and bend the Twitter platform to earn a ROI.

In this article we’ll look at the strategies used by 6 companies who managed to earn an ROI using Twitter Ads.

We’ll look at how their campaigns worked and why they worked. We’ll be pulling examples from all over the web, looking at companies in a variety of niches.

By the end of this article you’ll have a handful of Twitter tactics that you can take away and implement in your own business.

They won’t require you to play big. Even the smallest of takeaways could help you redefine your marketing approach.

1. The bathroom freshener that generated $73,000 in sales (94% of which came from new customers) using Twitter Ads

One thing I want to convey in this post is that you can pretty much market anything (within reason) if you know how to use Twitter Ads.

The first case study we’re going to look at is based on a company called ‘Poo-Pourri’ — a company that essentially sells a bathroom odor neutralizer.

They had already experienced some success with a viral video boosted by some YouTube Ads. The viral effect of their video allowed for them to build an organic following. They wanted to expand their efforts, so they looked into using Twitter and Facebook Ads.

The team at Poo-Pourri loves to instill humor into their ads and branding. They discovered that their Twitter audience resonated best with their comedic style.

Based on what they had found, Poo-Pourri decided that they should run a Twitter Ad campaign over the holidays.

The results were impressive:

  • $73,000 in sales
  • 93% sales came from new customers
  • A 50% increase in basket size

The campaign targeted people who had relevant interests. They also targeted the followers of relevant Twitter accounts.

If you look at an example of a Poo-Pourri ad below, you’ll notice a number of things. Each of which contributed to their success.

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Source

 

  1. Notice how the image explains how the product works. It’s simple and easy to understand — also a bit funny. The image also makes up for limited character space too.
  2. Look at the ad copy. There is a little bit of humor in the first line — though you could argue that isn’t really important. What’s more important is that it gives you a reason to consider the product. Poo-Pourri helps fix the problem of knowing what to buy for someone during the holidays.
  3. The 20% off is also a big help. It entices people to consider the product and maybe even buy it.

If you want success with Twitter Ads, don’t worry about having a small Twitter following. Just target the right audience and consider experimenting with humor and have some fun. It’s always easy to switch to another advertisement if you’re not having luck with your original.

How you can implement the Poo-Pourri strategies into your own campaigns.

Awareness Days

Poo-Pourri based their campaign around the holidays. However, you don’t have to wait that long. You can try and promote a campaign around an ‘Awareness day.’

Check out national-awareness-days.com to find out if there is a relevant awareness day coming up.

Piggybacking off of an up and coming awareness day. In doing so, you too might be able to boost your sales in similar fashion to Poo-Pourri.

Creating Twitter Images

If you go to http://sproutsocial.com/insights/free-image-creation-tools/, you’ll be able to view websites related to photo editing and design. The websites listed will allow for you to create some awesome images for your Twitter Ads.

This article too, lists how you can create some images for your Twitter Ads.

If you have the budget, you might even consider using a service such as 99designs, to help you create the perfect image.

When creating images, try and ensure they’re eye catching. Faces are often helpful. Though if you can explain your product in the image, that can also help.

How to create effective copy for your Twitter Ads

This article can help you create the copy for your Twitter Ads. The examples listed use proven principles related to the world of copywriting.

These principles are then condensed so that they fit the Twitter character limit.

Experiment, and see how you can adapt the ideas to your own tweets.

2. The non-profit that managed to save lives using Twitter Ads

Nonprofits are always in need of ideas that help them raise awareness for their cause.

The nature of their business means that creativity is often key. Otherwise, they won’t be able to attract any attention, in what is an already crowded space.

Here is an example of a nonprofit called ‘The British Heart Foundation’ (BHF). They used Twitter Ads to raise awareness.

The BHF wanted to teach people how to administer CPR. Normally they’d go straight to TV.  This time, however, they decided to use Twitter in order to promote their video first. Their campaign lead to 1.7 million views.

They also sparked a dialogue that lead to new Twitter trends being created. The trends were based on the BHF’s initial Twitter Ad campaign.

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Here’s the video (it’s really well done!):

The most important metric, however, is that they were able to save lives.

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Source

 

So what did they get right?

  1. Firstly the video itself was very entertaining. Not all companies consider using video in their ads, so that decision alone was a creative move.
  2. Secondly, the ad copy did a great job at developing curiosity. Upon reading it, you want to learn more.
  3. The company also took another step to get their message out there. That was the act of creating a promoted trend.

If you’re familiar with Twitter you’ll know that trends refer to popular topics on the platform. A lot of people check out these trends to learn what’s going on in the world. The fact that the campaign was promoted as a trend, meant that it was placed in another location where people would be able to see it.

The trend tag #hardandfast, generated curiosity, compelling people to find out more. A promoted trend, however, can be very, very, expensive. Either way, even if it weren’t for the Twitter promoted trends ad, the campaign would do well.

That is because the key to their success, was that they created an entertaining campaign. As with the ‘Poo-Pourri’ campaign, comedy on Twitter is something that seems to flourish.

How you can implement the BHF strategy into your own campaign.

Creating a Video

It can be hard to create a viral video. This Kissmetrics post gives you some tips on how to create a viral video. Yet, even still you might find it challenging.

As a result you might just search for a company that can produce a great video. You don’t have to focus on this video going viral. You just have to ensure that it does a good job at selling your offer.

A lot of people have found that demoduck.com is a good company for creating video content. Though your video’s might not go viral, you can still experience an ROI if your video does a good job at communicating your message or value proposition.

3. The restaurant chain that created its biggest opening event ever thanks to Twitter Ads

A lot of the examples mentioned in this post relate to sales and conversations taking place online. However, there are going to be some of you who want to know how Twitter Ads can produce offline results.

The next company we’re going to look at is a restaurant chain. They promoted a new opening using Twitter Ads.

Known as Poncho 8, this restaurant is commonly referred to as a burrito bar. They were already active on Twitter. Using Twitter, they mainly focused on engaging existing customers and asking for feedback.

However, when the time came for promotion, they had to take a more active approach. The change led to them using Twitter Ads.

Using the platform, Poncho8 experienced the biggest restaurant opening ever in the company’s history (there are 6 restaurants). Twitter was definitely a big reason as to why this happened.

Let’s take a look at the steps that this company took to produce such results.

Their goal was to promote the launch event. To do this they used promoted tweets and promoted accounts.

Their promoted tweets mentioned special offers and popular menu items. The copy on the ad alluded to a new restaurant opening. This can be seen with the #Paddingtoncomingsoon tag.

image33

 

Source

 

To ensure that the people saw their content, the company created a few promoted accounts. These promoted accounts were designed to attract followers . These users would then see more tweets on their timeline – related to the company.

image32

 

An example of a promoted account

 

The promoted account copy alludes to a new restaurant opening. The offer of freebies and food is entices people to follow the company.

Being based in London, a lot of their target market is young professionals. As a result, Poncho 8 targeted the followers of companies that had an aligning customer base.

This was done by targeting the followers of publications which were aimed at young professionals. In doing so they were able to build up a relevant audience.

Poncho 8 monitored their results and focused on the twitter accounts that were bringing them the best results. This was in terms of the Twitter accounts that had the followers Poncho 8 wanted. The constant tinkering ensured that they were always maximizing their results.

The campaign produced a 23% increase in engagement rate for their tweets. This was a sign that they were targeting the right people.

All of the effort, led to the company having a huge restaurant opening. On the day, the company experienced one of their busiest lunches ever.

How You Can Implement the Strategies Used by Poncho8

Poncho 8 did a few things to ensure that their campaign went well. Here is how you can follow in their footsteps. Keep in mind that these tips relate to offline and online campaigns.

Creating a Promoted Account

A promoted account is effective in the long run. When you have a bunch of relevant followers you can reach a lot of people without having to spend money.

If you want to create a promoted account, you’ll need to take the following steps.

Go to the Twitter Ads dashboard and click on the “Create new campaign” button.

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Then pick ‘Followers.’

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Give your campaign a name. In terms of run date, choose immediately. That is unless you have another strategy in mind.

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Set up the creative you want, i.e. the tweets. These tweets will need to entice people into following your account. Be benefit rich and include a call to action. You can use an existing Tweet. Though you might not have any Tweets that are designed to attract followers.

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Here is some inspiration:

image40

Remember, you can use the formulas mentioned in the Poo-Pourri section. That article will help you create copy that encourages people to take action.

Set a budget for your campaign.

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When choosing the price, you have the option of using an automatic bid or a maximum bid. The challenge lies in working out the lifetime value of a follower.

If you know this, you might be able to decide on a maximum bid. If you want to just get started and not worry, an automatic bid is best.

Of course, you are free to enter a very high maximum bid to ensure tweets are shown. However keep in mind that Twitter still takes into account the relevancy, recency and the resonance of a tweet. The more you can improve those metrics, the increased chances of your ad being shown instead of another ads.

How to target a competitor’s Twitter followers

Target Twitter followers that are similar to the followers of other companies.

As seen, one way to find relevant followers is by targeting the followers of relevant companies, or direct competitors.

You can either target people who are similar to the followers of your competitors, or you can target the exact followers of competitors.

If you’re going to target similar followers, this is how you’d do it.

Create a campaign and then click on the add followers tab, underneath the targeting header.

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Then enter the usernames of competitors or accounts that have an audience that matches your needs.

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Once you’ve entered an account that has similar followers, Twitter will let you know what the estimated audience size is. It will also let you know of other companies you might want to include in your targeting preferences.

Underneath the suggested usernames, you’ll see an option to target users like your followers. Whether or not you click this option depends on what your goals are.

Do you want more people who are like your current followers? Or do you want to attract a completely different crowd?

How to target the exact followers of another Twitter account

If you want to target the exact followers of your competitors or of a relevant company, this is how you’d do it.

You first need to compile a list of followers, based on the company you’re interested in.

You can either go to your competitors account and spend a couple of hours entering their followers into a spreadsheet, or you can use FollowerWonk.

Assuming you use FollowerWonk, this is how you’d go about the process.

To export follower CSV lists, you will need a paid subscription – though there is a free trial of 30 days.

Once you become a member, click on the ‘Analyze’ tab. This is found on the homepage.  Then enter the username you want to target. Once done, use the drop down menu and pick ‘analyze their followers’

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It takes a little while to create the report.

FollowerWonk struggles in terms of downloading information based on more than 100,000 followers. It will therefore take a sample size.

After a little while click on FollowerWonk reports.

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You’ll then see this screen. Pick the report you want to view.

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You’ll then see the report.

Click on the icon highlighted to download the data.

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It will ask you what format you want.

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Pick one and then the report will be created. It will take some time.

image47

Once downloaded, delete every other column in the file apart from the screen names. Be sure to delete the line called ‘Screen names’ too.

image48

Then go about uploading this list to Twitter. Go to the Twitter Ads Dashboard. Then click on ‘Tools’ and choose ‘Audience manager.’

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Pick a list name. Then click on usernames and upload your list.

image20

Submit it all and then wait for Twitter to approve everything.

image21

Note that the number generally needs to be over 500. If the audience is too small and you’ll get this message.

image22

It will look like this when complete. Twitter will remove some people from the list you’ve added. The reasons for this vary. Some accounts might be inactive for example.

image23

Once you’re custom audience has been uploaded, create a campaign.

Then go to this section of the page.

image24

Click on ‘Add Tailored audiences.’

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You’ll then be able to target the list of followers you uploaded.

image26

Unclick the ‘Expand reach by targeting similar users’ button.

This feature is designed to include people who might be similar to the audience you’re targeting in that list. You most likely do not want this, as it will include other people and reduce the precision of your campaign.

Excluding a List of Twitter accounts

If you look at the text that follows the button, you will notice that it explains how you can exclude the audience that belongs to your list.

That might be helpful if the list you have downloaded, includes existing customers for example. If you want to create a campaign that excludes this audience list, you’d do the following.

Scroll down and click on the ‘Browse your tailored audiences’ button.

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Then as before, select your audience list. Once selected, you’ll see that the chosen list of Twitter users are now excluded from your campaign.

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From there on, go ahead and create the campaign as you normally would.

Viewing Twitter analytics

If you want to quickly find out some interesting information about your Twitter account, you can head over to analytics.twitter.com.

Even if you’re not running paid Twitter Ads, you can use the page to view some analytics data, based on past tweets.

4. The Twitter Ads technique that became the main source of app downloads for this London startup

If you thought your business was in a crowded market, you might just change your mind after looking at the market for apps.

Tons of apps are coming out each and every week. Yet despite this, a London startup still managed to gain some traction with their app.

Their main source of app downloads? Yep you guessed it – Twitter Ads.

Known as Bizzby (Their story is documented here), the company found that customer value was 20% higher for leads that came through Twitter. Their Twitter leads also produced more quality installs and lead to more returning users.

So what made their Twitter Ads effective?

As with every other company mentioned so far, they first focused on their targeting. They decided to take advantage of the fact that their app relied on local services.

Using Twitter’s ability to target by location, Bizzby focused their ads on specific locations.

When they did this, they were able to convey the precise targeting in the copy. Check out the image below.

image09

Source

Because they were able to target by postcode, they could catch a user’s attention with personalized and relevant copy. This made the ad highly intriguing.

They also made the genius move of customizing their images –  based on the device being targeted.

If they were advertising to android users, they would show what their app looks like on an android device. They did the same for an iPhone too. This added level of relevance, improved their ability to resonate with potential customers.

Bizzby continually optimized their campaign. They targeted audiences who had not downloaded their app before. The way that their campaigns were set up, meant that they were reaching new people each and every day.

There’s a lot that Bizzby got right. But by now a lot of it should not be new information. They targeted their ads as much as possible and made the copy appealing.

Something that hasn’t been previously touched upon, is that they picked the right kind of ad when setting up their campaign. The campaign was designed to drive app installs. The big button that says install makes it easy for people to do just that.

How you can implement the strategies used by Bizzby

Precise Location Targeting

Bizzby’s location targeting methods allowed for them to separate themselves from the crowd. If you’d like to try out something similar, this is how to implement that strategy.

Go to the targeting section of the campaign creator.

image10

You have two options here. You can either enter the locations one by one or you can import a list of locations.

This is what happens when you search for locations.

image11

Enter a postal code or a location and you’ll be presented with a drop down menu. Pick the one that is right for you.

If you want to manually import locations, click on the import locations button. You’ll then see the following screen.

image12

When you import the locations you’ll subsequently see a drop down menu. This is allows for you to pick the right option.

Keep in mind that Twitter does not cover all areas just yet, and so there might be some errors on a few locations.

image13

The drop down option is very useful. I’m actually looking to target the Manchester that is based in the UK, not the US one. If I click the drop down menu, I’ll be able to see the UK option of Manchester.

Once done, create your campaign as normal.

How to focus on obtaining new users

If you want to advertise to people who have not installed your app, this is how you would do it.

Click on the ‘Create new campaign’ button and select ‘App installs or engagements’.

image14

Before you can advertise an App, you need to obtain the URL of the app. You can do this by going to the Playstore or App Store page of your app.

Visit the relevant store and copy the URL, as shown in the image below.

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Then once you have this URL, go back to Twitter and click on ‘Add new App’.

Note that there is an icon here that relates to conversion tracking. You can set that up now or later. We’re going to focus on setting the app up first.

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Once you click ‘Add a new app,’ you’ll be given a choice in terms of the device that you want to target. You can tailor your campaigns towards different devices. This is what the team at Bizzby did.

Ideally you’ll want to create different campaigns for each app. You’ll then have the option of having custom creatives for each app.

To do that choose the device/OS you’re looking to target and enter the URL of your app. If all goes well you should see a logo, based on the app you’re advertising. Click on save.

image17

You’ll then see this. Click on ‘Select’ so that you can start setting up a campaign for this app.

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You’ll then see this.

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If you do not set up ‘conversion tracking’, Twitter will be doing a lot of guess work.

That means your ad will be shown to people who Twitter ‘thinks’ will like it. Therefore consider setting up conversion tracking on your app, to ensure you’re maximising your chances of drawing in new users.

If you want to activate conversion tracking, click on the blue link called set up conversion tracking.

You’ll then need to go through a process that will implement the tracking process.

Once done, choose the option of targeting ‘People without your app installed.’

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The topic of conversion tracking on Twitter Ads can become an essay in itself. Here is a page created by Twitter, that details the concept and how you can implement it.

5. How a dating firm changed their Twitter Ads to boost CPA by 800%

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Here is an example of a firm that used the Twitter Ads platform early on, but had little success. However as the platform matured and developed a better interface, the company began to see a return.

Of course they also made a few changes to the ads that they were running too.

Known as HowAboutWe, the dating firm explained here, how Twitter Advertising was a big help.

Eventually, Twitter Ads started to produce leads that had a 20% higher chance of becoming paid customers.

Twitter’s targeting capacities, once again came to the rescue. That is thanks to the fact that they could target by location and interest.

The big wins started coming, however, when they implemented a tactic similar to the one used by ‘Poo-Pourri.’

image03

Once HowAboutWe decided to advertise a 50% discount using Twitter Ads, the company boosted their CPA by 800%. This was in comparison to other campaigns where no discount was present.

It can be seen, therefore, that if you’re looking to run a campaign on Twitter, a discount might be something to consider.

HowAboutWe also followed a similar approach to Bizzby, in that they called out their target locations in their copy. This was another step that also went on to boost conversions.

How to implement the strategies used by HowAboutWe

Interest Targeting

If you want to target people by interest, this is how.

Create a campaign as normal. Then scroll down to the ‘additional targeting criteria’ tab.

image04

Enter the relevant interests. You can browse categories if you need some inspiration.

image05

The more interests you tend to add, the larger your reach.

image06

At the moment, it seem as though people will be targeted for their individual interests.

Meaning that if you have ‘Small business’ and ‘Marketing’ – you won’t be necessarily targeting people who like one AND the other. Rather its one OR the other, with maybe some occasional crossover.

That’s how it currently seems – it might be different once you start implementing your ads. You’ll notice that as you add more interests, reach expands. This might therefore dilute your market to message match, when advertising.

Such an effect might lead to more irrelevant clicks, therefore producing lower conversions and increased ad spend.

That is, of course, assuming that ‘Interests’ are you’re only targeting method. It is better to combine this tactic with the other targeting options provided by Twitter. That way you’ll be able to laser focus your ads.

6. The SaaS company that boosted conversion rates by 22% using Twitter Ads

The SaaS world can be an easy one to reach via Twitter. After all a lot of tech savvy people hang out there and readily engage with others on the platform.

Because of this, it’s easy to see why Pingometer (a company that helps minimize website downtime), managed to boost their conversion rates by 22% with the help of Twitter Ads.

When starting out, Pingometer explained here, how they targeted the audiences of similar companies. This kind of targeting shares similarities with the restaurant mentioned earlier.

Such targeting meant that 9/10 new customers after the campaign, first heard of Pingometer because they clicked on a Twitter Ad.

image07

The firm also got into the habit of split testing their ads, so that they could see which variations did best. By testing their own assumptions, they were able to use hard data to improve their campaigns success.

Another thing that Pingometer tested was mobile and non-mobile targeting. They experimented by changing their targeting to non-mobile only. This campaign did much better than the one targeted at mobile users.

If you’re looking to run Twitter Ads, you too should get into the habit of segmenting audiences. There is a lot that you can segment, depending on what your product is and who you’re targeting.

Putting yourself in your customers shoes can really help. Pingometer realized that web developers, for instance, were less likely to go through the sign-up process on a mobile.

When looking to apply this to your own business, you’ll want to consider the product or service you’re offering. Consider whether or not your target market would, or even could, purchase your offering on a mobile device.

In any case, what is to be learned from this campaign?

Firstly, you must figure out how you can reach your target audience.

The easiest way for Pingometer to do this was to target the audiences of similar companies. This is a shortcut used by many firms in a variety of niches.

You must also experiment with different ad variations by adjusting copy and images. A new revelation, however, is that results can be amplified by doing some segmentation, to further improve your targeting.

Targeting Specific devices

If you want to target specific devices, do the following. Go about creating a campaign as normal.

Scroll down until you see ‘Select devices and platforms’. Click on that to expand it and you will see the following.

image08

Pick the devices you want to target and test out your ads.

If you want to be really clever, you can focus on specific devices and connection types.

Relevance is always a good idea when advertising, no matter what the platform.

The options provided, also allow for you to account for human behavior. You may, for instance, only want to advertise an app to those who are connected to WiFi. People might not want to use their data allowance just to download an app.

Consider the points mentioned when creating ads.

Tips for split testing

When split testing it is important to only make one change at a time. That will tell you what lead to a rise or fall in conversions.

Split test the headline, copy and image (if you have one).

Keeping your own swipe file is a great way to come up with brilliant ad and split testing ideas. If you see an ad you like, or you even responded to, screenshot it and store it in your Evernote. Then adapt it to fit your offering and message.

You can also monitor the results of another company or person who used a bit.ly link. To do that, copy the link and then immediately put a plus sign after it. You’ll then be greeted by a dashboard that tells you what results the link attained.

This can be helpful because it can tell you in a sense, how powerful a certain ads call to action was. That is assuming they used a bit.ly link.

Learning more about your customer

When you know more about your existing customers you can then create better ads in the future. That’s because future ads will then resonate with people who share similarities with your existing customer base.

Figure out why people chose you, or what they like best about your service. Do that using  a survey tool. Qualaroo is a good tool to use for those who want to learn more about their customers.

With the information you have discovered, make the relevant changes to your ads. Tinker with them so that they appeal to your target market as much as possible. That might include changes to the copy, for instance.

You should know what kinds of problems your potential customers are currently facing. These must be problems that you can solve. You should also know why existing customers choose you instead of everyone else.  Once you know that, you can implement that information into your copy.

You can also look at the analytics of your Twitter account. What content resonated the most with your user base? What tweet produced the most customers? How can you emulate pass successes?

Time to Tweet?

So there you have it, 6 companies that managed to create an ROI using Twitter Ads. Looking back at each of the niches, it seems as though a trend is emerging.

Most of the firms who obtain a great ROI with Twitter Ads, found a way to locate their potential customers on Twitter. They put a lot of effort into targeting.

If you want to earn some success with your Twitter Ads you need to know who you’re targeting and how to reach them. If you’re stuck,  target the followers of competitors. You can even target companies outside of your niche, that have followers you’d like to engage.

The ad copy and images must be appealing to your target market. This will help build on your targeting efforts. Once you’ve got the targeting down to a tee, you’re free to really experiment with a number of ideas.

You might offer a discount. You could even make use of upcoming events in order to promote your offer. Remember, however, that even though Twitter is a different ad platform, a great CTA is still essential.

Many of the companies that succeeded with Twitter, made their copy entertaining and conversational. This might not apply to all niches, but it’s definitely something to experiment with.

Provided that you’re watching your numbers with an eagle eye, it should all end well. Experiment wisely, and see how you can benefit from some of the strategies mentioned.

If you have any questions or suggestions, feel free to mention them in the comments below.

Good Luck!

About The Author: Rakesh Kumar is a freelance writer and online marketer. He writes regularly on the topic of online marketing. He can help those in need of content or marketing advice.

Make Twitter Profitable: Here Are 6 Companies That Did Just That

Get Over Your AdWords Performance Plateau with These Strategies

When you’re launching a new AdWords account or getting your hands dirty optimizing an existing account, the world is full of possibilities. You implement all your ideas, do heaps of testing and are left with fairly mature campaigns…

… and that’s when the real challenges spring up.

Walking the GR20 in Corsica
Once you’ve scaled the mountain that is correctly configuring your AdWords account, you realize you’re only halfway to the top… Image source.

As a seasoned AdWords marketer, you find yourself yearning for more volume, better CPAs and higher click-through rates.

In this post I want to cover some of the advanced levers and switches you can employ at the more mature stages of your account. For each of the problems above, we’ll look at super-specific tactics and advanced AdWords functionalities that you can use to solve for X.

Let’s dig in.

I want more volume

There comes a time when AdWords has proven a successful advertising channel for your business and your CPA is profitable.

You’ve expanded your keyword list as far as it will logically stretch, you have ad groups covering every possible topic that has been shown to convert customers, and you still can’t seem to get as much traffic as you can eat.

Let me remind you that there’s a subtle campaign setting you can try out: accelerated ad serving.

accelerated-ad-serving-1
 
accelerated-ad-serving-2
Where you can change your delivery method in your AdWords account.

By default, Google tempers your campaigns so that your entire budget doesn’t get spent at 12:01am when the new day begins. They balance your impressions so if you enter a $100/day budget, that $100 gets distributed somewhat evenly throughout the hours of the day.

But when you switch on accelerated ad serving, you’re telling Google to throw caution to the wind and show your ad for every possible relevant impression.

Perhaps you’re thinking, “Isn’t it best to spread impressions throughout the day? Why would I want Google to rapid-fire my ad in this way?”

If your budget is tight, yes, it’s often best to show ads evenly over time. But if what you’re after is the maximum number of impressions that could reasonably yield a conversion, and you set your campaign budgets high enough, accelerated ad serving will get you in front of prospects that would not otherwise see your ad due to “even delivery” or load balancing.

You can learn more about this ad delivery method here.

Pro tip: Be ready to raise budget caps if you go with accelerated ad serving. You don’t want to let Google spend all your budget between midnight at 8am, leaving you out to dry during other peak traffic times that might otherwise be ripe with conversions for you.

I want better cost per acquisition

Most people manage cost per acquisition (CPA) by campaign, keyword and ad group, adjusting bids at those levels.

But there are other factors and dimensions by which you may want to change your bids on the fly.

If you only adjust bids at the ad group and keyword level, you’re basically prioritizing specific search topics rather than information about the searcher. Sometimes, indicators like how they choose to visit your site and where they’re visiting from can be even better indicators of a potential customer than the keyword searched.

For that reason, it’s equally important to look at performance by device and by geography. Take your account to the next level by starting to make mobile/desktop/tablet bid adjustments and geo bid adjustments.

Bid adjustments by device

If you’re running mobile-specific campaigns, then you should be making use of this feature. Here’s the screen where you can make bid adjustments by device:

big-adjustments-by-device
Click for larger image.

As a bonus, you can also learn some things about your visitors’ experience of your site through this feature.

If certain mobile devices or tablets are doing particularly poorly, try opening an incognito browser window and accessing the site from the device in question (this’ll “wipe the slate clean” and remove the possibility that browser cookies you’ve collected will influence how you see the site). You might be surprised by what you discover.

At a former workplace of mine, we used to assume that if a single employee saw a bug or broken experience in a given environment, 100 visitors have experienced the same freak issue. In the case of search ads, this type of usability issue can really hurt conversions.

Of course, you can and should run proper usability testing on your app or site to discover problems of this type — but device bid adjustments can be a handy place to learn about potential issues.

Bid adjustments by geography

Some products and services convert differently in disparate geographies. If you’re selling raincoats, to use a simple example, you will do better in wet climates like Seattle and Portland than in areas that see less rainfall.

Here’s how you adjust bids by geography/by state, using the checkboxes to modify bids for a given geo:

bid-adjustments-by-geography
Click for larger image.

Google reps I’ve talked to tend to suggest adjustments in the 15% range. This is a big enough percentage change to impact the auction and review results, but conservative enough to avoid throwing CPA out-of-whack by much if it doesn’t succeed.

If a device or geo is under-performing, they suggest cutting the bid by 15%, or maybe 10% if it’s doing just slightly worse than desired.

See more info on bid adjustments.

I want better click-through rates

When an AdWords account is sufficiently mature, it becomes harder to figure out ways to take up additional real estate in the search results and really make a splash.

The character requirements of AdWords ads are stingy, with just 95 total characters to differentiate your product or service from the many competitors showing up beside your ad.

Ad extensions offer several ways to get more bang for your buck. Let’s look into three extensions that will help you amp up your ads with:

  • Beefed-up benefits statements
  • Links to relevant areas of your website
  • Additional ways for customers to contact you

1. Callout extensions

The more real estate your ad covers in Google search results, the more dominant your company appears beside the competition.

Callout extensions are extra text snippets that you can use to add callout text beneath your ad when it shows up in the top three slots in paid search results.

They show up in gray beneath your ad and they’re typically used to speak to a few key benefits of your product or service. Businesses will often use this feature to talk about things like free shipping, price matching, 24/7 support or impressive ratings and reviews.

For example, in the ad below, the advertiser has chosen to focus on free shipping, 24-7 customer service and price matching.

acme-electronics-ad
The final line of text in this ad shows what callout extensions look like.

Not everything fits in those two tidy description lines, so take advantage of this additional real estate.

You can learn more about callout extensions here.

2. Sitelink extensions

Although your ad headline should generally point to a dedicated landing page for the keyword in question, there are often peripheral pages on your site that might be of interest customers. Sitelink extensions enable advertisers to link to specific topic areas on their website.

These can range from “About us” to “Our guarantee” to “How to save 15%” and similar offers.

Here’s what sitelink extensions look like:

walters-bakery-for-dog-adwords-ad
 

In the example above, sitelinks help solve the problem of a searcher who isn’t looking for a landing page to convince her that Walter’s dog bakery is awesome. Instead, she may be looking for the bakery’s hours or the specific types of biscuits available.

You may want to add sitelinks to link to pages or secondary calls to action:

  • About us
  • Discounts or special offers
  • Our team
  • Our guarantee

You can also enter descriptions for each sitelink, which appear like this:

example-tshirt-store-adwords-ad
 

If you feel an aversion to increasing the number of links you’re serving in your ad, consider this case study, where sitelinks increased CTR by 64%.

These may not be for everyone, but the only way to find out if this will be an effective feature for you is to test.

Pro tip: Get creative with sitelinks! Google lets you test a slew of them at once, and you can view reports that break down how each performed from a click-through and conversion perspective.

3. Call extensions

If your company encourages phone calls to sales or customer service departments, you can also take advantage of call extensions.

Why? Because they work. In this case study, adding a call extension increased mobile leads by 110%.

What’s more, some businesses find that phone calls convert better than online inquiries. Because it takes more motivation to pick up the phone and speak to a human than it does to fill out a form, leads are often more motivated.

Here’s what a call extension looks like (though it’ll vary depending on the device you’re using):

buscot-travel-agency-adwords-ad
 
geico-insurance-quotes-adwords-ad
 

If you run this type of extension, consider tracking calls via unique phone numbers.

This can help prove out the ROI of using AdWords to drive phone calls, can help determine which advertising channel drives the most calls, and can even let you distinguish between calls from the ad extension text itself (like the GEICO ad above) and prospects who clicked through and landed on the website before dialling in.

Depending on the relevance of inbound calls to your business, you might want to learn more about advanced call analytics.

Never be satisfied

With PPC (and more broadly speaking, with conversion rate optimization), the goal isn’t to achieve a “good” conversion rate. It’s to keep getting better through testing new features and new hypotheses.

Once you’ve got your AdWords account set up and you fancy yourself a more seasoned AdWords marketer, you should never settle.

Keep reading new blog posts. Keep testing new features. Because the only good AdWords performance metrics are those that are constantly improving.


Get Over Your AdWords Performance Plateau with These Strategies

How to Use Social Proof to get Better Results from Facebook Ads

Today’s article is a guest contribution by Aimee Millwood.

Facebook ads provide enormous potential to grow traffic and sales. But knowing how to create ads that get results isn’t easy. Many businesses fail to grow traffic on social because they don’t know how to create ads that grab attention.

Here’s the bottom line: To sell on social media, you must use social proof, and it has to be the right social proof.

Don’t just take our word for it.

What the Data Has to Say about User-Generated Content (UGC) Facebook Ads

We ran A/B tests to compare how Facebook ads with customer content performed against ads with only brand content.

We saw that cost per acquisition dropped significantly, while conversion rate and average order value shot up.

On average, Facebook ads with UGC had:

  • 300% higher click-through rate (CTR)
  • 50% lower cost per click (CPC)
  • 50% lower cost per acquisition (CPA)

Why the great results?

For one thing, selling on social has traditionally been difficult for many brands. Social is a place where people go to connect with their friends and networks, not to look for things to buy. As Gilt’s Susan Lyne put it, trying to sell on social is like trying to sell at a bar.

She may have a point, but done correctly, selling on social is possible. You’ve just got to join in the conversation rather than interrupt it.

By integrating content created by customers (and Facebook friends), people see a recommendation from a person they trust, not an ad thrown at them by a brand.

These results are great, but they don’t mean you should run off to Facebook and start putting your customers’ UGC on ads.

It’s not enough to simply plaster a customer-submitted Instagram photo or product review on an ad. You need to know how to integrate customer content intelligently in order to tap into its potential.

How to Get the Best Results from Facebook Ads

We’re here to teach you what the data showed us about how to drive the best results from Facebook ads.

We sat down with our Director of Advertising and took a look at insights gained from testing thousands of customer-content Facebook ads. Here are our conclusions along with insider tips on how to get the best results from Facebook ads.

These tips and statistics deal specifically with using reviews in Facebook ads, but the advice applies regardless of what type of UGC you’re using.

1. Take Advantage of Ad Copy

The review (or other UGC) is obviously the most important part of the effectiveness of the ad. But the ad copy is a key element as well. Some tips:

  • Keep it short. Shorter ad copy performs better.
  • Though it may seem counter-intuitive, don’t use the word “reviews”! It comes across as too salesy. Ads with the word “reviews” in the copy don’t perform as well.
  • Make sure the voice in the copy matches your brand voice and message, not the customer’s. The review is where you let the customer speak. The top of the ad should stay on brand.

For example, in the ad below, notice how the ad copy is short and to the point, in the same tone as the review itself. Also, the copy is concise but comprehensive, making it easy for people to understand the message instantly.

brathwait-return-of-the-gentleman

However, the following ad copy refers to the review; and because of this, it comes across as too salesy and forced. Additionally, the tone is much more formal than the review, so it doesn’t work as well. Also, it’s too long, so it doesn’t have the same impact that short, snappy ad copy does.

brathwait-return-of-the-gentleman-2

2. Use Product Reviews for First-Time Visitors and Site Reviews for Re-targeting

In social advertising, it’s vital to target the right person with the right message at the right time.

When it comes to Facebook ads, this means you should use a specific kind of review, depending on whether people are familiar with your store or they are first-time visitors. When you’re trying to gain clicks and traffic, it’s better to use product reviews.

Use reviews of top-rated, top-selling products to attract first-time visitors with specific items.

nations-photo-lab

Once someone has clicked through to your site, seal the deal by re-targeting them with ads containing site reviews.

nations-photo-lab-2

Why? Top-rated, top-selling products will attract new visitors, but after they visit the site and don’t buy the product, it’s more effective to re-target them with site reviews. Site reviews emphasize the authenticity and strength of the brand, not a specific product, so the reviews will reinforce your brand even if the visitors don’t want to buy the specific product.

3. Include Personal Key Words

You might be proud of a review that says “Great shipping and excellent service,” but that doesn’t mean it makes good copy for an ad. Especially on social media, people want to read about real experiences. Using personal pronouns is a psychological cue that the stories are authentic.

Because of this, reviews that have words like “I,” “my,” or “we” are much more effective than reviews that don’t refer to personal experiences.

4. Avoid Reviews with Multiple Exclamation Points

The beauty of using UGC as ad creative is that it is genuine and credible content from real people.

However, when the copy is too enthusiastic, even if it is real, it looks fake to the reader.

Even though the overexcited review looks good to you, it is less trustworthy, which is why ads using reviews with “!!!” are less effective.

So, keep your reviews to one exclamation point maximum.

Look at the difference in the two ads below. While subtle, including too much enthusiasm doesn’t seem as trustworthy.

life-beam

life-beam-2

5. Focus on the Experience

It’s better to use a review in which someone talks about using the product than one in which they describe the fast shipping. Once again, it comes back to people wanting to relate to a real and personal experience.

Reviews that tell a story like “I gave these bracelets to my daughter for her birthday and she was so excited,” are more effective than something like, “The bracelets arrived quickly.”

In the example below, the carousel displays reviews with generic praise about the product and service.

pawstruck

In contrast, the following carousel contains specific examples of personal experiences, making it much more effective and relatable.

pawstruck-2

6. Test It First

Try not to put money into anything you haven’t tested organically first. The beauty of Facebook is that you have a lab where you can test content, albeit on a smaller scale than with an ad.

Test different copy, images, and audiences to see what resonates before you pull out your money.

test-it-first

In summary, the customer’s voice is your most powerful marketing tool. Use it to your advantage by integrating customer content in your Facebook ads. These tips can help you get the best results from this effective strategy.

About the Author: Aimee Millwood (@aimeemillwood) manages the Yotpo blog, where she writes about marketing, growth, and engagement.

How to Use Social Proof to get Better Results from Facebook Ads

World First Solar Powered Fashion Show

 

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Jessica Minh Anh is no stranger to extraordinary catwalk in the best places. The July 17, 2015, the model and the contractor will be history making 10th generation in the middle of the solar power plant Gemasolar win in Seville, Spain. Unlike previous fashions Jessica at the Eiffel Tower, the Tower Bridge in London, Grand Canyon Skywalk, and One World Trade Center, J Summer Fashion Show 2015 not only presented a combination of art, architecture, culture and fashion, but also celebrate the best of advanced technology and environmental preservation. With backdrop of famous film central tower and thousands of advanced mirrors, the gateway to the sun must redefine the standards of modern fashion.

 

J Summer Fashion Premiere in June 2015 fashion collections and exclusive jewelry in Europe and Asia. Focusing on the art of minimalism, Ekria Turkish jewelry brand presents a collection of highly futuristic gold laser cut and silver. Rather, the Spanish sensation Paloma Sanchez, who has traveled the world in search of the most precious stones, present a luxurious and colorful collection. Heavily influenced by Chinese culture and dedication to perfection, the jeweler combines Eastern European charm and sophistication to make all women feel like kings. Returning to the single gateway Jessica Minh Anh, Pakistani Haute Couture designer Syeda Amera continue their creative approach to training, gold glitter embellishments, bold cuts, and abstract patterns. Adding a Spanish touch to the big window, very clean designer Vera Pilar Sevilla will present some of the most dynamic, dramatic, romantic and especially Flamenco dresses. Youth collection pays homage to the textile crafts, traditional sewing techniques and floral prints with an emphasis on the sensual silhouettes. “Jessica Minh Anh embodies fluid movements, class and elegance that resonate with my collection. I look forward to its main other models on the podium in my multilayer signature red doll dress,” said Pilar Vera.

World First Solar Powered Fashion Show

The Top Frustrating Problems with Instagramming for Business – And How to Fix Them!

So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.

But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.

Like, how do businesses find the time to post everyday at prime positing times? And there’s gotta be a better way than constantly logging in and out of personal vs. business Instagram accounts!

But let’s take a step back here… *deep  breath*. Instagram wasn’t made for time saving marketing necessarily, but you can make it a serious marketing tool that doesn’t suck 4 hours out of your day with the right tools. (PS. You can learn all the tactics for engaging with your audience and turning them into customers here.)

I’ve put together a comprehensive list of the Top 7 Most Frustrating Instagram for Business Issues – and best of all, how to solve them with some pretty rad time-saving and automation tools!

Problem 1: No Time to Post Around Your Optimum Sharing Schedule

The secret nitro-injection to getting more likes and engagements on your Instagram photos is to post around the ideal engagement times for your followers. And you should find these optimum posting times (if you haven’t already, tsk tsk!) with a little research on analytical apps like Iconosquare.

But… what if that research told you that your followers are most active on Fridays at 5:00pm… and darn it that’s right when your weekly reports are due – you just don’t have a clone to both polish up an Insta-post and also finish all your biz at once!

Well, check out these time-saving scheduling apps for Instagram (I know, it’s been an elusive concept!). Queue up those like-worthy posts when you have the time, and send ‘em out throughout the week. Time crunch nightmare over!

Latergramme – Your Personal Instagram Assistant (who works for free!)

This simple-to-use app lets you schedule Instagram posts for future dates – choose your photo, caption, hashtags, and then pick the date and time this post will go out. Easy as that!

Choose and crop your photo:

Latergram-1

Choose your caption and hashtags:

latergram-2

Then pick the date and time for the post to go out:

latergram-3

You can also queue up and schedule posts from your desktop!

Latergram-4

When it’s time for one of your scheduled posts to go out, you receive a push notification to your phone.

latergram-5

Just click the notification, which will bring you into the IG app with your photo and caption all queued up, just waiting for you to tap “publish”. Piece. of. Cake.

Note: This app doesn’t actually post for you! You gotta actually click through.

The Latergram perks:

  • You can switch between IG accounts from one spot
  • You can queue up photos FROM YOUR DESKTOP (this is huge!)
  • Scheduling posts means you won’t forget any prime posting times
  • It’s Free! (for 30 posts a month)

“Latergram takes the hassle out of remembering to post work. I would forget to post to my work Instagram for weeks at a time, then I’ll remember to post four days in a row” says Sarah Williams of FStoppers. “You’re not going to build a solid following on Instagram with spotty posting.”

Schedugram – All the Bells and Whistles of Instagram Management

As far as handy features and time-savers go, Schedugram is on the rampage. In a good way. We’re still covering Insta problem number one at this point – scheduling – but the more I talk about Schedugram the more you’ll see it’s going to solve a lot of your other Insta-issues, too.

Just be ready for the price tag that comes along with it (starts at about $20 a month if you have less than 10,000 followers).

With Schedugram you can schedule future posts using a calendar system similar to Latergram, but when the time comes to publish you don’t even gotta be hooked up to the grid. Schedugram posts it for you! Voila.

Schedugram-1

This clever app that found a way around Instagram’s third-party posting rules (they’ve got a fleet of physical phones and tablets shootin’ out posts via the Instagram app) also boasts some totally kick-butt features.

Perks of Schedugram:

  • Upload photos in bulk (from either desktop or iPhone)

Schedugram-2

  • Built-in photo editing (it’s integrated with Canva, for awesome text overlay and filters!)

Schedugram-editing

  • Easily post to multiple Instagram accounts without always logging in and out
  • Add as many users as you want to be able to contribute and collaborate on your Instagram account
  • Fill out your caption, hashtags and ALSO a first comment (if you like stickin’ your hashtags in the comment, not that caption)

Schedugram-4

Photo courtesy of Luiz Centenaro.

Downsides?

  • Not free.
  • Double check your posts – Because this app has to work around Instagram’s third-party terms to post for you, some users have found troubles with posts not actually getting posted, or Instagram deleting posts later… it hasn’t happened to me, but if you want that assurance that your post really goes through, Latergram’s manual posting might be the option for you!

An important disclaimer – remember that Instagram is intended for ‘sharing moments’ and the culture of this social media revolves around authentic, real-life glimpses into behind-the-scenes lifestyles. So don’t go all robot, and impersonal and schedule everything. Keep it personal and human, too!

Runner Ups (because it’s always good to have options!)

  • OnlyPult – starts at $12 a month (with a 7-day free trial). Schedule posts from both desktop and mobile, built-in filters and editing, and it posts for you (like Schedugram does)

onlypult

  • Postso – Starts at $14.95 a month (14-day free trial), this scheduling app works for multiple social media sites (including Twitter and FB). Simple and straightforward scheduling.

Postso

Problem 2: Balancing Multiple IG Accounts

The Instagram app does NOT make it easy to flip between accounts. So when you wanna go from your personal account (just posted those great Hawaii sunset pics!) back to your brand’s account (time to launch a contest!)… it can get time consuming logging out and logging back in every time!

Here’s the trick – use a third-party app to manage BOTH (and more) accounts from one spot.

I’ve already mentioned the motherload offered by Schedugram… and yes, they have an awesome option for switching between accounts easily. Just keep in mind that Schedugram charges per account, so again, it’s the pricier option.

Here are some more options for solving this Insta inconvenience and managing multiple accounts from one place (check out this awesome list from Digital Trends, too):

Fotogramme – Your Two-Places-At-Once App for Balancing Multiple Accounts

David Lee King was recently struggling to switch between both his personal IG account and his library’s account – until he discovered Fotogramme!

“Fotogramme is an Instagram management iPhone app with multiple account support. It allows me to view photos, post Likes and comments, manage followers, and Favorite users and hashtags for easier recall,” says King. “It also sends alerts to my iPhone, so I know when there’s activity on the library’s Instagram account.”

The Perks of Fotogramme:

  • It’s free!

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  • Switch between multiple accounts without annoying logins! You can view your feed, comment and like all from one place.

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  • Search for hashtags and users right on the app
  • Create a ‘Favorites’ list of users, with a separate feed of only the peeps you never want to miss a post from

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Downsides of Fotogramme?

  • You can’t upload or schedule posts
  • Mobile only (but so is Instagram, mostly).

So, if you’re mainly looking for a more comfortable and convenient way to manage your engagement and comments on Insta – Fotogramme’s got you covered.

Primary – Fine-tuned Instagram Perusing for Time-Efficient Engagement

Boasting a few more features than Fotogramme at a one-time price of $1.99, Primary (previously Gramatica) is another tool for switching between multiple accounts without cumbersome log-ins.

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Perks of Primary

  • again, easily switch between multiple accounts
  • view feeds, comment, and like photos

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  • make lists of favorite users or hashtags you’re interested in, so photos you’re really interested in are easier to find in your feed!
  • filter out videos, and also disable the auto-play option

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  • url links in IG captions are clickable in this app (which IG itself doesn’t do!)
  • Easily find where you left off! If your Instagram scrolling gets interrupted (psh, people calling me on my phone while I’m on Insta!) the ‘last photo viewed’ flag, and pick up where you left off. Total time saver.

Negatives to Primary?

  • Again… no posting or scheduling abilities
  • Mobile only.

Problem 3: It’s Tricky to Respond to Every Comment!

So your brand is popular on Instagram – right on! But if you’re getting tens – even hundreds – of comments for every post,  how are you supposed to keep up that engagement and get to everybody? There’s an app for that.

InstaCommentor: Your Interactive To-Do List for Responding to IG Comments

You don’t have hours to go back through all your comments and holla back at every fan… but the truth is, engagement with your people on Instagram is a huge boost for your brand loyalty. So how do you keep track of all your comments and replies?

InstaCommentor – Your Interactive Comment Organizer

This app organizes all your incoming comments to more easily manage any un-replied-to comments.

Perks of Instacommentor:

  • See awaiting comments on your last 20 posts

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  • Choose to see a list of all comments, and even specifically your not replied to comments.

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  • Easy clicks to knock out personalized replies, and automatically switch pending comments over to the ‘replied’ list
  • You can even reply to multiple commenters at once.

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Downsides?

  • This guy costs you $1.99
  • You have to log-out and log back in to switch between accounts.

Iconosquare – The Ridiculously Helpful Instagram Manager That Almost Shouldn’t be Free!

So we talked about this big-player earlier when I mentioned analytics for your Instagram. But there’s so much more you can get from Iconosquare – including a simple comments manager!

Iconosquare shows you a list of your latest posts:

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And tells you which comments you haven’t replied to yet:

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Easy as that. (Iconosquare’s got some more tricks up its sleeve – we’ll go over them more in Problems 5 and 8)

Problem 4: Hard to Edit Photos and Manage Feeds from Small Mobile Screens

So, mobile is awesome when you’re out and about, jetsetting, and waiting in line at the bank. But sometimes you just want a big screen to edit your shots and organize your Instagram business.

While primarily mobile, Instagram does have some functions for desktop – you can view your feed and you can comment and like photos.

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BUT, you can’t post anything, and searching is kinda a no-go. Which sends you back to the ol’ smart phone. Unless:

Use one of these for easy breezy Instagramming on your big-screen desktop. Did somebody say full keyboard? Woot!

Remember Iconosquare?

That always helpful app lets you view your Instagram on your desktop as well:

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You can comment, like, and follow as well.

Ink361 – A Stylish Big Screen Instagram Viewer

The attractive, functional look of Ink361 makes it easy to quickly scan your feed plus like and comment on people’s photos.

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Perks of Ink361:

  • Big screen viewing on a desktop
  • Track statistics about your account, like most-liked photos, engagement-to-follower rates, and comments-per-post rates.

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  • Search for hashtags and users (and Ink361 gives you relevant tags, too)

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  • Make albums to organize some of your photos a little easier.
  • It’s free!

Negative?

  • You can’t post (we’ve heard that one before).

Runner Up:

  • Webstagram – Similar to Ink361, Webstagram lets you keep track of your Instagram from the desktop. Organize your feed in a one by one list for fast commenting:

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Or in a grid format:

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Problem 5: It’s Time Consuming to Post Across Social Media Networks

Want a magic spell to make your insta post insta-appear across your other social networks? As of right now, you have to go in manually to Instagram and check the ‘Share’ buttons. BUT, with the wizardry that is IFTTT, all that can be done automatically for you! Because, you know, when you’re busy every second saved is sooo worth it!

IFTTT – Your Secret Short Cut for Maximum Efficiency

IFTTT is an amazing app of recipes – no, not food recipes, but little time-saving recipes that add shortcuts to your daily routine.

IFTTT stands of “IF This then That” and it’s awesome for soooo many things, but we’ll focus on Instagram for now.

Basically, you set up any ‘recipe’ for something you want to happen anytime you do something else. So, for example: “If [I post a photo to Instagram] then [share that photo on Twitter]” and so on.

Perks?

  • Your time-consuming technical tasks are done for you, automatically

Downsides?

  • Uhhh… none!

I’ll run you through an example of IFTTT’s magic:

Say I want to create a photo post on my WordPress blog every time I post a photo to Instagram with a specific tag.

Here’s how I make the recipe:

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First choose the “this.”

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I scroll down until I find “Instagram”.

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I pick the action I want. For this example I’m going with the second option – every time I post a photo with a specific tag.

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Now I decide what I want that specific tag to be.

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First half done, time to choose my “that.” I want it to go on my blog, so I scrolled down til I found WordPress.

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Then choose, “Create a photo post.”

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Now I get to fill in my specifics for the WordPress post…

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And click create.

Done!

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Problem 6: Need to Tidy Up Followers List for Only Quality Connections

When your follower list gets up there, it’s hard to see who’s really engaging with you, who’s following you back, and who’s unfollowing you. That’s where Crowdfire (formerly JustUnfollow) comes in.

Crowdfire – For Managing Your Fans and Friends on Instagram

Organize your followers and fan lists with Crowdfire.

The Perks:

  • See who’s not following you back (#nonfollowers)

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  • See who just followed or unfollowed you
  • Whitelist and Blacklist people (highlight as ‘friends’ or ‘don’t want to hear from them anymore’)
  • FriendCheck – quickly look up a specific account to see if they follow you

Problem 7: Promote Your Instagram Photos Outside of Instagram

Let’s face it – we love Instagram but not quite literally EVERYBODY is on it. So how do you include all your fans in your photo-sharing world?

Here are some options for sharing your Instagram love with the non-instagram world:

Remember IFTTT? Check out all the amazing options that magic app has for connecting your IG posts to your WordPress site, Flickr, Facebook… even Reddit, Digg, emails… there are a ridiculous amount of options there for getting your IG photos into other publicly accessible places.

Iconosquare – Back Again to Save the Instagram Day

I’ve said it before and I’ll say it again – this app is totally amazing for analytics (like, we boosted our IG followers by 3,622% in 1 month once we used Iconosquare to strengthen our strategy!).

The Perks of Iconosquare for Promotion:

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They can even see comments, add their own comments, and share your IG photos on their other social media accounts.

 

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  • Install an app on Facebook through your Iconosquare, that displays your IG images on a separate tab.

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The Iconosquare app adds a tab to your Facebook page, so FB users can check out your feed.

  • Create a photo gallery widget that shows off your latest IG images right on your website or blog.

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There are plenty of other widgets available for integrating an IG portfolio onto your WordPress site.

Choose the IG Managing Apps That Solve Your Logistical IG Hiccups

Ok, phew… that was a lot. And let me tell you, this list isn’t even half of the app options out there to manage your business’s Insta. Yeah, I dove in deep. With this list of apps, you should now be able to smooth over the logistical inconveniences of using Instagram for business.

As a refresher, here’s a quick re-cap and link to all the apps I’ve mentioned here, and why you’d want ‘em.

  • LatergrammeSchedules posts for future dates, then sends you push notifications (free!)
  • Schedugram – Covers post scheduling, multiple accounts, multiple users, and some analytics (not free)
  • OnlyPult Schedules future posts (not free)
  • Postso Schedules future posts (not free)
  • FotogrammeEasily switch between multiple accounts for commenting and liking – can’t post, mobile only (free)
  • PrimarySwitch between multiple accounts, filter your feed, create favorites lists and comment/like ($1.99)
  • InstaCommenterManage incoming comments into “Replied” and “Not Replied” lists ($1.99)
  • Ink361View your Instagram on a desktop for big screen commenting and liking – can’t post (free)
  • WebstaComment and like on Insta from desktop – can’t post (free)
  • IFTTTHandy systems for sharing posts across other social media – and more! (free)
  • CrowdfireEasily manage your follower list (free)
  • IconosquareUseful analytics, view your feed on a desktop, manage and reply to comments, promote your Instagram for non-instagram users (free!)

Just think how strong your Instagram engagement and marketing can be with the help of these time-saving management tools.

Everything you wanted from your IG just got a heck of a lot more convenient. Leave a comment if you’ve tried any of these tools and which one is your favorite!

About the Author: Rachel Daley is the content manager at MadeFreshly, the simplest online store platform that truly helps you succeed in business.

The Top Frustrating Problems with Instagramming for Business – And How to Fix Them!